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	<title>Known in the Marts &#187; Zillow</title>
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	<link>http://knowninthemarts.com</link>
	<description>A Trademark Law Blog</description>
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		<title>Zillow</title>
		<link>http://knowninthemarts.com/2009/05/zillow/</link>
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		<pubDate>Fri, 01 May 2009 16:15:44 +0000</pubDate>
		<dc:creator>Jeff Armistead</dc:creator>
				<category><![CDATA[Trademark]]></category>
		<category><![CDATA[Trademark Infringement]]></category>
		<category><![CDATA[iPhone app]]></category>
		<category><![CDATA[Zillow]]></category>

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		<description><![CDATA[Sometimes what&#8217;s newsworthy about trademark law are instances of ovezealous trademark enforcement efforts, misunderstandings of trademark law, or cases where the issue of infringement is a close call.  Sometimes, though, you find clear instances of trademark infringement, as in the case of Zillow trying to enforce its trademark rights against iZillow.net.  It has everything you [...]]]></description>
			<content:encoded><![CDATA[<p>Sometimes what&#8217;s newsworthy about trademark law are instances of ovezealous trademark enforcement efforts, misunderstandings of trademark law, or cases where the issue of infringement is a close call.  Sometimes, though, you find clear instances of trademark infringement, as in the case of Zillow trying to <a href="http://www.techflash.com/venture/Zillowcom_versus_iZillownet_44113192.html">enforce its trademark</a> rights against iZillow.net.  It has everything you need for trademark infringement: a strong mark, in this case the coined term Zillow; the same mark being used, such as iZillow; and a competing product, which is an iPhone app for home valuations.</p>
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