Pendleton Round-Up, a rodeo in Pendleton, Oregon, has applied to register on an intent-to-use basis the trademark “Pendleton Round-Up” for its cologne, and has allegedly permitted the maker of its cologne to apply for a registration on an intent-to-use basis, “Pendleton Fragrances.” Pendleton Woolen Mills, a venerable Oregon company famous for wool blankets, also sells scented bath products, and asserting common law trademark rights for fragrances, has sued the Pendleton rodeo for trademark infringement in the federal district court of Oregon:

Pendleton Woolen Mills v. Pendleton Round Up

Update: Oregon Public Broadcasting reported on the story last week and will discuss the issuer further on Think Out Loud this morning. Looking at the picture of the cologne, the Let’er Buck slogan and the bucking horse logo clearly identify and distinguish the Pendleton Round-Up rodeo as the source of the cologne. The issue Pendleton Woolen Mills has with the rodeo must be with the registrations and licensing.

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I’m an attorney licensed in Oregon and California, where I focus my practice on trademark registration, infringement disputes, TTAB proceedings, copyright matters and internet law. Thanks for visiting. Any content in this post is for informational purposes only and cannot be relied on as legal advice. For more information about my practice, please visit Armistead Law.